When you think of security guards, you may think the only benefit is better security. While that’s a good reason to hire security guards, there are other benefits.
A security guard goes beyond just helping with security. They’re incredibly useful in other areas of your business.
You might just find that your security guards are even more valuable than you originally thought. Thanks to them, your business could grow faster.
1. Guiding Customers
It’s not unusual for security guards to serve as both guard and guide. For instance, if a visitor comes into a hospital, a security guard may guide them to the correct area of the hospital to ensure they don’t get lost.
In larger parking lots, a security guard might help someone find their car. Having someone to help guide customers, visitors and even new staff around large businesses, malls and parking lots is always beneficial. With a security guard, you get security and a guide.
2. Increasing Profits & Property Values
While your security guards are busy protecting everyone, they’re also helping to boost your profits and property values. For instance, having a security guard in a retail business helps to reduce theft, increase customers and reduce property damage.
In gated communities and businesses, security guards increase the property values by reducing crime in the area. This encourages more residences and local businesses, which helps to increase property values.
You get all of these financial businesses along with superior security.
3. Encourage More Business
Customers love to know they’re shopping in a safe environment. This is why they prefer shopping in well-lit shopping centers and malls. Adding security guards inside and outside of your business shows customers that they’re in a more secure environment.
This encourages more customers to come in and shop. Just by being visible, your guards are helping drum up more business for you. Think of the added security as a marketing investment as well.
4. Providing Customer Service
Security guards are always going above and beyond when it comes to customer service. For instance, one security guard helped an elderly woman get out of her car, fill out her paperwork for her pension check and get back to her car safely.
While he didn’t have to do any of that, he was happy to help out while company employees were already busy with other customers. A few of the other ways security guards might help with customer service include:
- Helping bag items
- Assisting customers with heavy items
- Providing opinions and guidance on different products
- Doing a quick price check
- Helping customers find what they need
- Assisting disabled or elderly customers
All of this extra customer service also boosts your business’s reputation. This leads to even more business.
5. Improving Staff Attitudes
You may already know that having a security guard helps to reduce internal theft from employees. However, it can also reduce negative attitudes and petty infighting among your staff.
No one wants to seem like a threat to a security guard. This means your staff may actually act more professional and friendly towards each other to avoid looking suspicious.
6. Greet People
It’s not uncommon for a security guard to be stationed at a front desk, door or gate. Not only do they monitor who comes and goes, they also serve as the first impression many people have of your business.
The way they greet customers and visitors sets the tone for the person’s entire visit. A warm greeting and offering to direct them to the correct place ensures anyone visiting your business feels more welcome.
7. Help During Emergencies
Security guards are trained to stay calm in emergency situations. This doesn’t just apply to security problems, such as a shoplifter or active shooter. This applies to natural disasters, health problems and more.
For instance, if someone is having a heart attack, they can help keep everyone out of the way and aid the victim until help arrives. In the even of a fire, they can calmly guide employees to the safest exits and even use any active surveillance cameras to direct firefighters.
Contact BOS Security
Do you have questions about how our security guards can help your business? Contact us today at 404-793-6965 for answers to all your questions.
Want to learn more about security issues within your business. Start with our free Security Needs Assessment to learn more.